Mass Media Materials

These materials, developed for national communications programmes by various Ministries of Health and other implementing partners, aim to ensure comprehension of safe male circumcision for HIV prevention.They include radio and print advertisements, billboards, and a newspaper insert. All of these materials highlight the need for adherence to safer sexual behaviour, because male circumcision does not provide 100 percent protection against HIV.

Radio campaign
The National radio campaign is aimed at a series of audiences, from men who are interested in getting circumcised and their partners, to men who are already circumcised, as well as parents of adolescent boys. The campaign has aired on national and private radio stations, and aims to provoke reflection in men and women.

Botswana Friends Radio Advertisement (2009, MP3, 714 KB)
Botswana Man and Partner Radio Advertisement (2009, MP3, 1.14 MB)

Botswana Monologue Radio Advertisement (2009, MP3, 633 KB)

Botswana Parents Radio Advertisement (2009, MP3, 939 KB)

Strip advertisements

These advertisements are aimed at men who are interested in being circumcised.

Botswana Taxi Advertisement (2009, JPG, 86 KB)

Botswana Strip Newspaper Advertisement 1 (2009, JPG, 58 KB)

Botswana Strip Newspaper Advertisement 2 (2009, JPG, 76 KB)

Newspaper insert
This newspaper insert is aimed at sexually active men. It appeared in national newspapers and was chosen to provoke discussion among friends, colleagues, and couples.

Botswana English Newspaper Insert (2009, PDF, front page, 1.32 MB)

Botswana English Newspaper Insert (2009, JPG, back page, 1.26 MB)

Billboards/posters
Aimed at men who are interested in being circumcised, the objective of the billboards is to create motivation for men to find out more about SMC. The Botswana billboards appeared on 40 sites around the country in high population density areas close to SMC clinics.

Zimbabwe Poster: Top Defenders (2009, JPG, 665 KB)

Zimbabwe Poster: Partners (2009, PDF, 715 KB)

Zimbabwe Poster: I'm a Winner (2009, PDF, 641 KB)

Zimbabwe Poster: Defense against HIV (2009, PDF, 830 KB)

Zambia Poster: MC Can Help Prevent HIV (2009, JPG, 817 KB)

Botswana Billboard: Arms Spread (2009, PDF, 1.91 MB)

Botswana Billboard: Goal Post (2009, PDF, 1.81 MB)