Mass Media Materials

These materials, developed for national communications programmes by various Ministries of Health and other implementing partners, aim to ensure comprehension of safe male circumcision for HIV prevention.They include radio and print advertisements, billboards, and a newspaper insert. All of these materials highlight the need for adherence to safer sexual behaviour, because male circumcision does not provide 100 percent protection against HIV.

Communications strategy
Kenya's MC Task Force created a comprehensive communications strategy for VMMC that provides background on the procedure, a situation analysis, and implementation and monitoring and evaluation plans. The Swaziland marketing plan describes how circumcision can be marketed to young men.

• VMMC communications strategy - Kenya (2011, PDF, 574 KB)
  • Media brief for VMMC campaign - Kenya (2011, PDF, 121 KB)
  • Marketing research questionnaire - Kenya (2011, PDF, 203 KB)
  • VMMC poster - Kenya (2011, PDF, 269 KB)
• MC marketing plan - Swaziland (2011, JPG, 2.90 MB)
  • MC creative brief - Swaziland (2011, PDF, 1.39 MB)
  • Adult male marketing segmentation - Swaziland (2011, PDF, 147 KB)
  • Young male marketing segmentation - Swaziland (2011, PDF, 145 KB)

Pamphlets/brochures/flyers

These pamphlets and other promotional materials were created as part of a media campaign to advance the process of obtaining safe and voluntary medical male circumcision services in various countries in Africa.

• Kenya flyer: "VMMC centres in Nyanza" (2011, PDF, 352 KB)
• Kenya pamphlet: "Messages to faith leaders in Nyanza" (2011, PDF, 267 KB)
• Kenya pamphlet: "Messages to community leaders in Nyanza" (2011, PDF, 273 KB)
• Kenya pamphlet: "Messages to business leaders in Nyanza" (2011, PDF, 363 KB)
• Zambia leaflet: "Are you a man who cares?" (2011, PDF, 1.16 MB)
• South Africa pamphlet: "Pamphlet for wives and girlfriends" (2011, PDF, 3.43 MB)
• Tanzania pamphlet: "Demand creation" - Swahili (2011, PDF, 671 KB)
• Tanzania flyer: "Demand creation" - Swahili (2011, PDF, 242 KB)
• Tanzania leaflet: "Post-operative" leaflet - Swahili (2011, PDF, 283 KB)
• Tanzania brochure: "Tohara" - Swahili (2011, PDF, 761 KB)
• Tanzania brochure: "Demand creation - youth" - Swahili (2011, PDF, 588 KB)
• Tanzania brochure: "Demand creation - general" - Swahili (2011, PDF, 658 KB)

Radio advertisements

These radio advertisements are aimed at a series of audiences--men who are interested in getting circumcised (and their partners), men who are already circumcised, as well as parents of adolescent boys. The Botswana adverts have aired on national and private radio stations and aim to encourage reflection in men and women.

• "Friends" radio advertisement - Botswana (2009, MP3, 714 KB)
• "Man and partner" radio advertisement - Botswana (2009, MP3, 1.14 MB)
• "Monologue" radio advertisement - Botswana (2009, MP3, 633 KB)
• "Parents" radio advertisement - Botswana (2009, MP3, 939 KB)

Strip advertisements
These advertisements in Botswana are aimed at men who are interested in being circumcised.

• "Taxi" advertisement (2009, JPG, 86 KB)
• "Know your facts" strip newspaper advertisement 1 (2009, JPG, 58 KB)
• "Know your facts" strip newspaper advertisement 2 (2009, JPG, 76 KB)
  

Newspaper inserts/ads
This newspaper insert is aimed at sexually active men in Botswana. It appeared in national newspapers and was chosen to provoke discussion among friends, colleagues, and couples.

• Full-page Setswana newspaper ad (2011, JPG, 1.85 MB)
• "Know the facts" newspaper insert (2009, PDF, front page, 1.32 MB)
• "Know the facts" newspaper Insert (2009, JPG, back page, 1.26 MB)
  

Billboards/posters
Aimed at men in various countries in Africa who are interested in being circumcised, the objective of these materials is to create motivation for those interested in male circumcision to learn more about the procedure.

• Kenya poster: "I'm glad I went for male circumcision" (2011, PDF, 249 KB)
• Kenya logo: "VMMC branded logo for health facilities" (2011, PDF, 366 KB)
• Botswana poster: "Knowing your HIV status" (2011, JPG, 471 KB)
• Botswana poster: "Double your defence ..." (2011, JPG, 487 KB)
• Botswana poster: "Stick to one partner ..." (2011, JPG, 481 KB)
• Botswana poster: "Put up your defence..." (2011, JPG, 473 KB)
• Botswana "Know your facts" van mock-up (2011, JPG, 818 KB) and actual (2011, JPG, 86 KB)
• Botswana billboard: "Know your facts" - Setswana (2011, JPG, 804 KB)
• Kenya poster: "It's a question of health ..." (2011, PDF, 366 KB)
• Zambia wall painting: "A man who cares" (2011, PDF, 189 KB)
• Zambia poster: "Are you a man who cares?" (2011, PDF, 284 KB)
• Zambia poster: "MC guidelines" (2011, PDF, 1.02 MB)
• South Africa poster: "Bophelo" (2011, PDF, 216 KB)
• Tanzania poster: "Tohara" - Swahili (2011, JPG, 1.29 MB)
• Zimbabwe poster: "Top defenders" (2009, JPG, 665 KB)
• Zimbabwe poster: "Partners" (2009, PDF, 715 KB)
• Zimbabwe poster: "I'm a winner" (2009, PDF, 641 KB)
• Zimbabwe poster: "Defense against HIV" (2009, PDF, 830 KB)
• Zambia poster: "MC can help prevent HIV" (2009, JPG, 817 KB)
• Botswana billboard: "Arms spread" (2009, PDF, 1.91 MB)
• Botswana billboard: "Goal post" (2009, PDF, 1.81 MB)