Mass Media Materials

These materials, developed for national communications programmes by various Ministries of Health and other implementing partners, aim to ensure comprehension of safe male circumcision for HIV prevention.They include radio and print advertisements, billboards, and a newspaper insert. All of these materials highlight the need for adherence to safer sexual behaviour, because male circumcision does not provide 100 percent protection against HIV.

Radio campaign

The national radio campaign is aimed at a series of audiences, from men who are interested in getting circumcised and their partners, to men who are already circumcised, as well as parents of adolescent boys. The campaign has aired on national and private radio stations in Botswana, and aims to provoke reflection in men and women.

"Friends" radio advertisement (2009, MP3, 714 KB)
"Man and partner" radio advertisement (2009, MP3, 1.14 MB)

"Monologue" radio advertisement (2009, MP3, 633 KB)

"Parents" radio advertisement (2009, MP3, 939 KB)

Strip advertisements
These advertisements in Botswana are aimed at men who are interested in being circumcised.

"Taxi" advertisement (2009, JPG, 86 KB)

"Know your facts" strip newspaper advertisement 1 (2009, JPG, 58 KB)

"Know your facts" strip newspaper advertisement 2 (2009, JPG, 76 KB)


Newspaper insert

This newspaper insert is aimed at sexually active men in Botswana. It appeared in national newspapers and was chosen to provoke discussion among friends, colleagues, and couples.

English "know the facts" newspaper insert (2009, PDF, front page, 1.32 MB)

English "know the facts" newspaper Insert (2009, JPG, back page, 1.26 MB)


Billboards/posters

Aimed at men in various countries in Africa who are interested in being circumcised, the objective of the billboards is to create motivation for men to find out more about safe male circumcision. The Botswana billboards appeared on 40 sites around the country in high population density areas close to SMC clinics.

• Zimbabwe poster: "Top defenders" (2009, JPG, 665 KB)
• Zimbabwe poster: "Partners" (2009, PDF, 715 KB)
• Zimbabwe poster: "I'm a winner" (2009, PDF, 641 KB)
• Zimbabwe poster: "Defense against HIV" (2009, PDF, 830 KB)
• Zambia poster: "MC can help prevent HIV" (2009, JPG, 817 KB)
• Botswana billboard: "Arms spread" (2009, PDF, 1.91 MB)
• Botswana billboard: "Goal post" (2009, PDF, 1.81 MB)