Promising practices

From January to July 2013, BBC Media Action travelled to Kenya, Malawi, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe to visit many of the projects working to create demand for voluntary medical male circumcision. The purpose of these visits was to document the experiences and lessons learned from initiatives that were working well and to identify promising approaches that other programmes might want to adapt.

A number of the projects documented by BBC Media Action were presented at the Eastern and Southern Regional Meeting on Demand Creation for Voluntary Medical Male Circumcision in Lusaka, Zambia, 3-5 April 2013.

The selection of initiatives described here is by no means exhaustive, but it includes projects considered to represent “promising practices” because they had one or more of following qualities:

  • Project design is based on a well-defined problem statement and a clear understanding of the target audience.

  • There is robust evidence that the project is delivering results and a clear articulation of why it is succeeding.

  • The project contains innovative elements or new approaches.

  • There is strong collaboration with other implementers engaged in demand creation.

BBC Media Action was unable to visit every project. To submit reports, case studies, and other resources to the Clearinghouse, e-mail the webmaster. 




Jhpiego Mini Campaigns and Training

Jhpiego created "mini-campaigns" to encourage Zambian men to get circumcised at local facilities and trained staff to provide consistent messages and high-quality services.

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National Male Circumcision Month and Technical Working Group

A voluntary medical male circumcision working group in Zambia has created a nationwide campaign that seeks to mobilise the public through a “blitz” of information

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Marie Stopes International Community Mobilisation

Marie Stopes International promotes voluntary medical male circumcision as part of its wider sexual and reproductive health programme in Zambia.

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Society for Family Health Community Mobilisation and Campaigns - Zambia

The Society for Family Health provides communication expertise and materials to Zambia's Voluntary Medical Male Circumcision Technical Working Group.

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UNICEF U-Report SMS Pilot

The Zambia U-Report Project uses a short message service platform to generate demand for HIV high-impact services, including voluntary medical male circumcision.

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Identifying the Optimal Messages to Promote Demand for VMMC

Battelle Health and Analytics and Zichire have conducted research in Zimbabwe to identify the optimal messages to motivate men to seek medical male circumcision.

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PSI Smart Campaign

The PSI SMART Campaign in Zimbabwe combines mass media activities with social mobilisation to promote the voluntary medical male circumcision services.

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