“It’s About the People” is narrated in English and Kiswahili by internationally renowned hip-hop artist, actor and poet, Common (English version) and iconic East African hip-hop artist, Fid Q (Kiswahili version.) The 13-minute film is directed by Emmy award winning filmmaker Lisa Russell, MPH, and founder of the “I Sell the Shadow” project for the United Nations. This film marks her second short documentary focused on the prevention of HIV through voluntary medical male circumcision (VMMC), telling the story of unprecedented success in Tanzania.