A randomised controlled experiment was conducted in Soweto, South Africa, to assess the impact of several interventions on the uptake of voluntary medical male circumcision (VMMC). The study compared receiving a cash transfer conditional on completing a counselling session about VMMC versus no incentive and receiving a postcard with a challenge (“Are you tough enough?”) versus no postcard. The findings are presented in this article, published in a supplement to the Journal of Acquired Immune Deficiency Syndromes about interventions to create demand for VMMC.
Advertising for Demand Creation for Voluntary Medical Male Circumcision
Download (77.28 KB)
Year of publication: 2016
Resource topic: Communication/Demand Creation, Campaign materials, Counselling, Research, monitoring and evaluation, M&E (reports, articles on results of evaluations)
Resource type: Article
Country: South Africa