In a series of charts, this report outlines the message design matrix for the Mulanje voluntary medical male circumcision (VMMC) campaign in Malawi. It includes a participant and behaviour analysis, communication strategy, channels of communications, supporting messages, and the campaign strategies that were identified to be significant in creating demand for VMMC.
Brief Report on Messages and Campaign Designs for Mulanje MC Campaign
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Year of publication: 2013
Resource topic: Communication/Demand Creation, Communication tools and toolkits
Resource type: Tool or toolkit