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Changing the Game on VMMC

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Filmed at a workshop in Zambia, this video describes the use of human-centred design to gain a better understanding of target audiences and more effective ways to encourage adoption of voluntary medical male circumcision.

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Type: Video
Year of publication: 2019
Resource topic: Communication/Demand Creation, Communication tools and toolkits
Resource type: Video
Organization: Ministry of Health, Zambia, Society for Family Health Bill & Melinda Gates Foundation, PSI, Bill & Melinda Gates Foundation
Languages: English
Tags: human-centred design, human-centered design, human centered design, human centred design, HCD, behavioural economics, market research, Zambia, Zimbabwe, barriers to uptake