The objectives of Kenya's strategy are to raise awareness of the benefits of voluntary medical male circumcision (VMMC) and create and maintain demand for VMMC as a medical intervention to reduce men's risk of heterosexual acquisition of HIV infection. The document outlines the strategy framework, describes audiences, communication channels, and messages, and presents the steps for implementation. The strategy is included in the PEPFAR guide to best practices for VMMC in site operations.
Communication Strategy for Voluntary Medical Male Circumcision in Kenya
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Year of publication: 2010
Resource topic: Communication/Demand Creation, Communication strategies and guidance
Resource type: Guide
Organization: Kenya National AIDS Control Programme