Demand Creation by the BRIDGE II Project in Southern Malawi | Clearinghouse on Male Circumcision

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Demand Creation by the BRIDGE II Project in Southern Malawi

The BRIDGE II Project is an HIV prevention program aimed at promoting behaviour change and increasing HIV preventive behaviour among adults in Malawi. BRIDGE II is also the national communication partner for voluntary medical male circumcision (VMMC) in Malawi, working in partnership with the Malawi Ministry of Health to develop and pretest materials for VMMC demand creation. This case study is one of the promising practices in VMMC documented by BBC Media Action in 2013.

BRIDGE_II_Malawi_(3).pdf

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Type: Document

Year of publication: 2014

Resource topic: Communication/Demand Creation, Case studies/lessons learned*

Resource type: Case Study

Country: Malawi

Organization: BBC Media Trust

Languages: English

Tags: Social mobilisation, interpersonal communication, incentives, coordination, messaging, traditional leaders