The Male Circumcision Consortium’s media engagement strategy enabled the project team to build and maintain relationships with journalists, respond quickly to misinformation, and encourage accurate, balanced reporting on voluntary medical male circumcision in Kenya. This report describes the strategy, its implementation, and the results.
Engaging the Kenyan Media to Inform the Public about Male Circumcision for HIV Prevention
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Year of publication: 2014
Resource type: Case Study
Organization: Male Circumcision Consortium, FHI 360, University of Illinois at Chicago