Developed by C-Change, this guide describes how to foster positive relationships with media professionals to achieve accurate and increased coverage of voluntary medical male circumcision (VMMC). It is intended for use by directors of VMMC programmes, task force leaders, and communication managers who need to engage with the media. The guide is included in the PEPFAR guide to best practices for VMMC site operations.
A Guide to Working with the Media to Promote VMMC in Kenya
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Year of publication: 2012
Resource type: Guide
Organization: C-Change, FHI 360