Market Research – Method and Implementation | Clearinghouse on Male Circumcision

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Albert Machinda of the Society for Family Health describes the use of market research and human-centred design to increase demand for voluntary medical male circumcision (VMMC) services in Zambia. He gave this presentation at the Meeting on Implementing the 2017-2021 Framework for Voluntary Medical Male Circumcision for the Eastern and Southern Africa Region in Durban, South Africa, on 28 February 2017.

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Type: Document

Year of publication: 2017

Resource topic: Communication/Demand Creation, Case studies/lessons learned*

Resource type: Presentation

Country: Zambia

Organization: Society for Family Health

Languages: English

Tags: demand creation, demand generation, market research, human-centred design, audience segmentation, monitoring and evaluation, M&E, VMMC indicators