Albert Machinda of the Society for Family Health describes the use of market research and human-centred design to increase demand for voluntary medical male circumcision (VMMC) services in Zambia. He gave this presentation at the Meeting on Implementing the 2017-2021 Framework for Voluntary Medical Male Circumcision for the Eastern and Southern Africa Region in Durban, South Africa, on 28 February 2017.
Market Research – Method and Implementation
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Year of publication: 2017
Resource topic: Communication/Demand Creation, Case studies/lessons learned*
Resource type: Presentation
Organization: Society for Family Health