This video describes the application of systematic market research and behavioral economics principles to understand barriers to voluntary medical male circumcision (VMMC) and develop strategies for addressing them. It depicts the use of the Action Catalyst Tools to map men’s paths to VMMC in Zambia and Zimbabwe.
Market Research in VMMC: Applying Private Sector Approaches to VMMC Demand Creation
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Year of publication: 2018
Resource topic: Communication/Demand Creation, Communication tools and toolkits, Research, monitoring and evaluation, Formative research (includes situational analyses)
Resource type: Video
Organization: Ipsos Healthcare, Upstream, Finalmile