Market Research in VMMC: Applying Private Sector Approaches to VMMC Demand Creation


This video describes the application of systematic market research and behavioral economics principles to understand barriers to voluntary medical male circumcision (VMMC) and develop strategies for addressing them. It depicts the use of the Action Catalyst Tools to map men’s paths to VMMC in Zambia and Zimbabwe.

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Type: Video
Year of publication: 2018
Resource type: Video
Organization: Ipsos Healthcare, Upstream, Finalmile
Languages: English