1. Home
  2. Market Research in VMMC: Applying Private Sector Approaches to VMMC Demand Creation

Market Research in VMMC: Applying Private Sector Approaches to VMMC Demand Creation

thumbnail_market_res_video

This video describes the application of systematic market research and behavioral economics principles to understand barriers to voluntary medical male circumcision (VMMC) and develop strategies for addressing them. It depicts the use of the Action Catalyst Tools to map men’s paths to VMMC in Zambia and Zimbabwe.

VMMC FINAL H 264 for Web

File Watch video (0 bytes)
Open in new window
File Download (0 bytes)
Type: Video
Year of publication: 2018
Resource topic: Communication/Demand Creation, Communication tools and toolkits, Research, monitoring and evaluation, Formative research (includes situational analyses)
Resource type: Video
Organization: Ipsos Healthcare, Upstream, Finalmile
Languages: English
Tags: human-centred design, human-centered design, human centered design, human centred design, HCD, behavioural economics, market research, Zambia, Zimbabwe, barriers to uptake