As part of the Zambian government’s HIV prevention strategy, a voluntary medical male circumcision (VMMC) working group has created a nationwide communication and advocacy campaign that seeks to mobilise the public through a “blitz” of information disseminated through multiple platforms over a short space of time, three times a year, with a particular focus on engaging community and peer opinion leaders via a variety of national and local demand creation activities. This case study is one of the promising practices in VMMC documented by BBC Media Action in 2013.
National Male Circumcision Month and Technical Working Group
Download (237.32 KB)
Year of publication: 2014
Resource topic: Communication/Demand Creation, Case studies/lessons learned*, Social mobilisation
Resource type: Case Study
Organization: BBC Media Action