These instructions describe how to develop profiles of potential clients of voluntary medical male circumcision (VMMC) services that can be used to generate more targeted and effective interventions. The Persona Tool is the second of the four Action Catalyst Tools (ACT) for VMMC.
Persona Tool Instructions – ACT for VMMC
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Type: Document
Year of publication: 2017
Resource topic: Communication/Demand Creation, Communication tools and toolkits
Resource type: Tool or toolkit
Organization: Upstream, Final Mile, Ipsos Healthcare
Languages: English