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Running a Demand Creation Campaign: Putting the Essential Pieces Together and Keeping It Going

Hatzold Demand Creation Campaign Zimbabwe

Karin Hatzold of PSI described the different pieces of a demand creation campaign in a presentation at the Joint PEPFAR/WHO Meeting on Accelerating the Scale-up of Voluntary Medical Male Circumcision (VMMC) for HIV Prevention in East and Southern Africa, 25-28 September 2012, in Johannesburg, South Africa.

24_Hatzold_Demand_Creation_Campaign_Zimbabwe.pdf

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Type: Document
Year of publication: 2012
Resource topic: Communication/Demand Creation, Events, Conference abstracts, presentations and posters
Resource type: Presentation
Organization: PSI
Tags: demand creation, behavior change communication