Designed to assist communicators in conducting an effective audience analysis among HIV-positive men, this worksheet from Uganda's Stylish Man Campaign guides users through intervention focus areas, such as writing a problem statement, defining your target audience, desired actions/practices, barriers, benefits, and channels/activities. Examples of each step in the process address topics such as HIV counselling and testing, safe male circumcision, and preventing mother-to-child transmission.
Stylish Man Campaign: Audience Analysis Worksheet for Planning Communication with HIV-Positive Men
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Year of publication: 2013
Resource topic: Communication/Demand Creation, Communication tools and toolkits, Research, monitoring and evaluation, Formative research (includes situational analyses)
Resource type: Tool or toolkit
Organization: Rakai Health Sciences Program, JHU-CCP