Designed to assist communicators in conducting an effective audience analysis, this worksheet from Uganda's Stylish Man Campaign guides users through intervention focus areas, such as writing a problem statement, defining your target audience, desired actions/practices, barriers, benefits, and channels/activities. Examples of each step in the process address topics such as HIV counselling and testing, safe male circumcision, and preventing mother-to-child transmission.
Stylish Man Campaign: Audience Analysis Worksheet for Planning Communication with Men Who Don't Know Their HIV Status
Download (88.72 KB)
Year of publication: 2013
Resource type: Tool or toolkit
Organization: Rakai Health Sciences Program, JHU-CCP