Stylish Man Campaign: Audience Analysis Worksheet for Planning Communication with Men Who Don't Know Their HIV Status

Stylish Man Campaign: Audience Analysis Worksheet for Planning Commmunication with Men Who Do Not Know Their HIV Status

Designed to assist communicators in conducting an effective audience analysis, this worksheet from Uganda's Stylish Man Campaign guides users through intervention focus areas, such as writing a problem statement, defining your target audience, desired actions/practices, barriers, benefits, and channels/activities. Examples of each step in the process address topics such as HIV counselling and testing, safe male circumcision, and preventing mother-to-child transmission. 

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Type: Document
Year of publication: 2013
Resource type: Tool or toolkit
Country: Uganda
Organization: Rakai Health Sciences Program, JHU-CCP
Languages: English