In a presentation given during the second webinar in the Strength in Numbers Series, Sunny Sharma of Ipsos Healthcare describes how the results of research conducted in Zambia and Zimbabwe were used in each country to identify different audience segments among the potential clients of voluntary medical male circumcision (VMMC) services. He also gives an overview of how human-centred design approaches were applied to translate the research results into interventions and messages for the different audience segments.
VMMC: Unlocking the Intent Action Gap
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Year of publication: 2017
Resource type: Presentation
Organization: Ipsos Healthcare