Advocacy seeks to transform values, attitudes, policies, and behaviours at a community, national, or global level. Persistent advocacy for voluntary medical male circumcision (VMMC) by political leaders, HIV advocates, musicians, and many other stakeholders has played a key role in expanding successful programs; securing the inclusion of civil society stakeholders on national VMMC working groups; ensuring that national plans are created, funded, and owned by political leaders; and encouraging donors and implementers to set and fund ambitious targets.

Civil society groups, community leaders, policy makers, programme managers, HIV-positive men and women, youth advocates, and many other constituencies must understand the issues and opportunities related to VMMC. All of these groups—and many more—need to have a voice as countries and communities shape VMMC programmes. These Advocacy pages offer a range of resources to support advocacy work.