Communication strategies

A communication strategy enables programmes to develop and implement comprehensive plans to meet specific objectives. This page provides links to global guidance on developing communication strategies for voluntary medical male circumcision (VMMC) programmes and examples of national VMMC communication strategies, marketing plans, and creative briefs.

Resources

 
UNAIDS Guidance Note on Developing a Communication Strategy for Male Circumcision

Designed to provide strategic guidance on developing communication strategies on voluntary medical male circumcision for HIV prevention, this document outlines practical steps for developing a communication programme.

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Male Circumcision & HIV Prevention in Eastern & Southern Africa: Communications Guidance

This document provides a communication framework to support voluntary medical male circumcision programmes and offers guidance for advocacy.

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Burundi

STRATEGIE DE COMMUNICATION POUR LA PROMOTION DE LA CIRCONCISION MASCULINE DANS LA PERSPECTIVE DE LA REDUCTION DE LA TRANSMISSION DU VIH AU BURUNDI

Burundi’s national communication strategy for promoting male circumcision as a method of HIV prevention includes the conceptual framework for the strategy and serves as an operational plan for implementation.

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Kenya

This guide to implementing the Kenya National Male Circumcision Communication Strategy in Nyanza Province was developed by the Communication for Change (C-Change) Project, working in close consultation with local, national, and international partners.

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Communication Strategy for Voluntary Medical Male Circumcision in Kenya

The objectives of this communication strategy are to raise awareness of the benefits of voluntary medical male circumcision and create and maintain demand for VMMC for HIV prevention in Kenya.

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Malawi

Malawi Voluntary Medical Male Circumcision Communication Strategy 2012-2016

The Government of Malawi, through the Ministry of Health and its partners, developed this national communication strategy for voluntary medical male circumcision

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Lilongwe District Communication Strategy for VMMC

The goal of this communication strategy for the Lilongwe District is to provide a framework for all communication about voluntary medical male circumcision as an integral part of the national HIV prevention strategy.

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Swaziland

Swaziland Marketing Plan

The plan for marketing voluntary medical male circumcision in Swaziland is summarised in this one-page document.

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Creative Brief for MC

This creative brief summarises the information needed to develop materials for a communication campaign to create demand for voluntary medical male circumcision in Swaziland.

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Uganda

Creative Brief: HIV Prevention in Traditionally Circumcising Areas

The purpose of this creative brief was to develop three creative concepts for a campaign to promote safe sex practices during the traditional circumcision ceremonies in Bugisu, Uganda.

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Zambia

Zambia National Voluntary Medical Male Circumcision Communications and Advocacy Strategy 2012-2015

Developed by the Zambian Ministry of Health with national and international partners, this strategy is designed to help communicators develop effective, evidence-based communication strategies.

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