Communication strategies

A communication strategy enables programmes to develop and implement comprehensive plans to meet specific objectives. This page provides links to global guidance on developing communication strategies for voluntary medical male circumcision (VMMC) programmes and examples of national VMMC communication strategies, marketing plans, and creative briefs.

Resources

 
UNAIDS Guidance Note on Developing a Communication Strategy for Male Circumcision
UNAIDS Guidance Note on Developing a Communication Strategy for Male Circumcision

Designed to provide strategic guidance on developing communication strategies on voluntary medical male circumcision for HIV prevention, this document outlines practical steps for developing a communication programme.

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Eswatini

Swaziland Marketing Plan
Swaziland Male Circumcision Marketing Plan 2009

The plan for marketing voluntary medical male circumcision in Swaziland is summarised in this one-page document.

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Kenya

Communication Strategy for Voluntary Medical Male Circumcision in Kenya
Communication Strategy for Voluntary Medical Male Circumcision in Kenya

The objectives of this communication strategy are to raise awareness of the benefits of voluntary medical male circumcision and create and maintain demand for VMMC for HIV prevention in Kenya.

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Uganda

Creative Brief: HIV Prevention in Traditionally Circumcising Areas
Creative Brief: HIV Prevention in Traditionally Circumcising Areas

The purpose of this creative brief was to develop three creative concepts for a campaign to promote safe sex practices during the traditional circumcision ceremonies in Bugisu, Uganda.

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Zambia

Zambia National Voluntary Medical Male Circumcision Communications and Advocacy Strategy 2012-2015
Zambia National Voluntary Medical Male Circumcision Communication and Advocacy Strategy 2012-2015

Developed by the Zambian Ministry of Health with national and international partners, this strategy is designed to help communicators develop effective, evidence-based communication strategies.

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