Promising practices

From January to July 2013, BBC Media Action travelled to Kenya, Malawi, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe to visit many of the projects working to create demand for voluntary medical male circumcision. The purpose of these visits was to document the experiences and lessons learned from initiatives that were working well and to identify promising approaches that other programmes might want to adapt.

A number of the projects documented by BBC Media Action were presented at the Eastern and Southern Regional Meeting on Demand Creation for Voluntary Medical Male Circumcision in Lusaka, Zambia, 3-5 April 2013.

The selection of initiatives described here is by no means exhaustive, but it includes projects considered to represent “promising practices” because they had one or more of following qualities:

  • Project design is based on a well-defined problem statement and a clear understanding of the target audience.

  • There is robust evidence that the project is delivering results and a clear articulation of why it is succeeding.

  • The project contains innovative elements or new approaches.

  • There is strong collaboration with other implementers engaged in demand creation.

BBC Media Action was unable to visit every project. To submit reports, case studies, and other resources to the Clearinghouse, e-mail the webmaster. 




Internews Journalist Training

Internews trained journalists in Kenya to encourage accurate, responsible media coverage of voluntary medical male circumcision

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NASCOP and MCC National and Provincial Coordination in Kenya

Regular meetings of the national and provincial task forces in Kenya help coordinate the efforts of all the implementing partners in the voluntary medical male circumcision programme.

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IRDO: Creating a Demand Creation Toolkit in Kenya

To increase adoption of male circumcision among older men, the Impact Research and Development Organization in Kenya developed a tool to assist social mobilisers to communicate consistent messages.

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Demand Creation by the BRIDGE II Project in Southern Malawi

BRIDGE II is the national communication partner for voluntary medical male circumcision in Malawi.

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I-TECH Lilongwe District VMMC Scale-up

I-TECH is a voluntary medical male circumcision service provider working to create cost-effective, scalable models of service delivery in rural and urban Lilongwe District, Malawi.

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South Africa

The Centre for HIV/AIDS Prevention in South Africa

The Centre for HIV/AIDS Prevention Studies (CHAPS) is a leading service provider of voluntary medical male circumcision (VMMC) in South Africa.

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JHHESA Brother's for Life Campaign

Brothers for Life, a multi-platform, award-winning campaign, is used as the main vehicle for voluntary medical male circumcision communication in South Africa.

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Society for Family Health - South Africa

The Society for Family Health designed a campaign to drive demand for voluntary medical male circumcision services at its New Start HIV counselling and testing sites in South Africa.

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South Africa Soul City Case Study

Soul City has conducted workshops to develop messages based on audience research and evidence about voluntary medical male circumcision in South Africa.

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CareWorks focuses on social mobilisation and generating demand for voluntary medical male circumcision services in South Africa.

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EngenderHealth Champion Project - Tanzania

The EngenderHealth Champion Project has incorporated voluntary medical male circumcision into its efforts to involve men in preventing HIV and promoting reproductive health in Tanzania.

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Jhpiego Community Mobilization and GIS Technology

Jhpiego's activities to generate demand for voluntary medical male circumcision include high-volume communication campaigns and social mobilisation by full-time peer promoters.

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JHU-CCP Printed Materials and Radio Spots

The Tanzania Capacity and Communications Project provides communication support for VMMC demand creation and other health initiatives.

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IntraHealth and TAYOA: Community Mobilization and SMS Technology

IntraHealth partnered with the Tanzanian Youth Alliance (TAYOA) on an intensive social mobilisation initiative to increase demand for voluntary medical male circumcision.

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STAR-E Be the Pride of Your Tribe Campaign

A campaign called “Be the Pride of Your Tribe” used mass media and interpersonal communication to encourage young Ugandan men to seek safe male circumcision at health facilities.

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Rakai Stylish Man Campaign

The Stylish Man Campaign uses a research-based, de-medicalised approach to motivate men to take a more active role in HIV treatment and prevention, including safe male circumcision.

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Infectious Diseases Project AMAKA Project

The Adult Male Medical Circumcision in Kampala (AMAKA) Programme promoted safe male circumcision services through community-based campaigns and mass media activities.

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HCP Stand Proud, Get Circumcised Campaign

The multimedia Stand Proud, Get Circumcised Campaign was designed to increase uptake of safe medical circumcision services among young men ages 15 to 35 in Uganda.

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Makerere University Walter Reed Project

The Makerere University Walter Reed Project used a variety of communication channels to create demand for safe male circumcision, sensitise opinion leaders, and debunk myths about the procedure.

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Marie Stopes International Community Mobilisation

Marie Stopes International promotes voluntary medical male circumcision as part of its wider sexual and reproductive health programme in Zambia.

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