This orientation package offers a basic introduction, including step-by-step recommendations, on how to design, develop, improve, implement, and evaluate demand creation activities for voluntary medical male circumcision (VMMC).
Demand creation tools
Voluntary medical male circumcision (VMMC) programmes have gained valuable experience in generating demand for VMMC and matching supply with demand. This reference guide synthesizes high-impact practices, resources and tools, and lessons learned for VMMC practitioners at all levels.
AIDSFree staff members introduced a curriculum for training community mobilisers in creating demand for voluntary medical male circumcision (VMMC) and a tool for assessing the quality of demand creation in VMMC programmes during this 7 February 2019 webinar.
Designed to be used with a facilitator's guide to train community mobilisers in demand creation for voluntary medical male circumcision, this slide deck is available in PowerPoint or as a PDF.
Based on experience in several priority countries and pilot-tested in Malawi and South Africa, this tool is designed to help users assess the quality of demand creation efforts in voluntary medical male circumcision (VMMC) programmes and identify areas for improvement.
Trainers can use this facilitators’ guide to plan and conduct a three-day training workshop for community mobilisers on creating demand for voluntary medical male circumcision.
Targeted to older and married men, these templates for communication materials frame voluntary medical male circumcision as a health benefit for the entire family
This guide outlines a 10-step, participatory process for adapting materials on voluntary medical male circumcision to make them appealing and relevant to new audiences.
Designed to provide strategic guidance on developing communication strategies on voluntary medical male circumcision for HIV prevention, this document outlines practical steps for developing a communication programme.
This document provides a communication framework to support voluntary medical male circumcision programmes and offers guidance for advocacy.
This toolkit provides implementing partners and organisations with the guidance and tools needed to conduct communication and outreach activities that drive demand for voluntary medical male circumcision.
A draft profile of a typical member of the target audience of men ages 15 to 19 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.
A draft profile of a typical member of the target audience of men ages 20 to 29 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.
This questionnaire was used to pretest a logo and a tagline for the voluntary medical male circumcision programme in Kenya.
PSI Kenya's media brief summarises the information used to develop a radio campaign to promote voluntary medical male circumcision for HIV prevention.
Based on different modes of delivering voluntary medical male circumcision services, this document presents strategies to create demand for the services.
In a series of charts, this report outlines the message design matrix for the Mulanje voluntary medical male circumcision (VMMC) campaign in Malawi.
Created for the Stylish Man Campaign in Rakai, Uganda, this implementation plan provides a schedule of the activities and assigns responsibility for implementing each activity.
Created for the Stylish Man Campaign in Rakai, Uganda, this document is a guide to planning and organising community competitions.
Created for a safe male circumcision campaign in Uganda, this guide helps facilitators prepare village health teams to use the Safe Male Circumcision Discussion Set.
Designed for Uganda's Stylish Man Campaign for planning communication with men who do not know their HIV status, this worksheet helps communicators conduct an effective audience analysis.
Designed for planning communication with HIV-positive men through Uganda's Stylish Man Campaign, this worksheet helps communicators conduct an effective audience analysis.
A schedule shows the timing and content of 15 reminder text messages sent to male circumcision clients in Zambia during the weeks after the procedure.
Created for the programme in Zambia, this document provides guidance on preparing for and executing a successful phone-in radio show to increase demand for voluntary medical male circumcision.
A five-page document from Zambia's Ministry of Health provides guidance on executing a successful call-in radio show to increase rates of male circumcision.