Demand creation tools

Toolkits offer guidance and tools for turning communication strategies into demand creation campaigns. View communication toolkits from Kenya, Swaziland, and Uganda, or download resources that include a global toolkit and tools developed for programmes in priority countries.

Resources

 
When and How to Write a Letter to the Editor

Offering a dozen tips, this tool provides guidance on writing a letter to the editor of a newspaper to correct misinformation, endorse an argument, or provide a different perspective on an issue related to HIV prevention.

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Op-Eds Let You Tell Your Story Your Way

AVAC offers guidance on writing a clear, concise, and persuasive op-ed for a newspaper or other media outlet to influence change on an issue related to HIV prevention.

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Family Benefits Templates

Targeted to older and married men, these templates for communication materials frame voluntary medical male circumcision as a health benefit for the entire family

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Communication Materials Adaptation Guide

This guide outlines a 10-step, participatory process for adapting materials on voluntary medical male circumcision to make them appealing and relevant to new audiences.

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UNAIDS Guidance Note on Developing a Communication Strategy for Male Circumcision

Designed to provide strategic guidance on developing communication strategies on voluntary medical male circumcision for HIV prevention, this document outlines practical steps for developing a communication programme.

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Male Circumcision & HIV Prevention in Eastern & Southern Africa: Communications Guidance

This document provides a communication framework to support voluntary medical male circumcision programmes and offers guidance for advocacy.

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VMMC Demand Creation Toolkit

This toolkit provides implementing partners and organisations with the guidance and tools needed to conduct communication and outreach activities that drive demand for voluntary medical male circumcision.

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Kenya

Marketing Research Questionnaire - Kenya

This questionnaire was used to pretest a logo and a tagline for the voluntary medical male circumcision programme in Kenya.

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Media Brief for VMMC Campaign - Kenya

PSI Kenya's media brief summarises the information used to develop a radio campaign to promote voluntary medical male circumcision for HIV prevention.

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Malawi

Brief Report on Messages and Campaign Designs for Mulanje MC Campaign

In a series of charts, this report outlines the message design matrix for the Mulanje voluntary medical male circumcision (VMMC) campaign in Malawi.

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Planner: Minimum Packages for VMMC Demand Creation

Based on different modes of delivering voluntary medical male circumcision services, this document presents strategies to create demand for the services.

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Swaziland

Audience Profile

A draft profile of a typical member of the target audience of men ages 20 to 29 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.

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A draft profile of a typical member of the target audience of men ages 15 to 19 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.

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Uganda

Stylish Man Campaign: Audience Analysis Worksheet for Planning Commmunication with Men Who Do Not Know Their HIV Status

Designed for Uganda's Stylish Man Campaign for planning communication with men who do not know their HIV status, this worksheet helps communicators conduct an effective audience analysis.

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Stylish Man Campaign: Audience Analysis Worksheet for Planning Communication with HIV-Positive Men

Designed for planning communication with HIV-positive men through Uganda's Stylish Man Campaign, this worksheet helps communicators conduct an effective audience analysis.

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Implementation Plan for the Stylish Man Campaign

Created for the Stylish Man Campaign in Rakai, Uganda, this implementation plan provides a schedule of the activities and assigns responsibility for implementing each activity.

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Community games and competitions guide

Created for the Stylish Man Campaign in Rakai, Uganda, this document is a guide to planning and organising community competitions. 

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Safe Male Circumcision Discussion Set: Facilitators Guide

Created for a safe male circumcision campaign in Uganda, this guide helps facilitators prepare village health teams to use the Safe Male Circumcision Discussion Set.

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Zambia

Zambia - SMS Messaging Schedule for Post-VMMC

A schedule shows the timing and content of 15 reminder text messages sent to male circumcision clients in Zambia during the weeks after the procedure.

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Guidelines Radio Call-In Show Zambia

Created for the programme in Zambia, this document provides guidance on preparing for and executing a successful phone-in radio show to increase demand for voluntary medical male circumcision.

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Male Circumcision Radio Call-in Show Guide

A five-page document from Zambia's Ministry of Health provides guidance on executing a successful call-in radio show to increase rates of male circumcision.

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