Demand creation tools

Toolkits offer guidance and tools for turning communication strategies into demand creation campaigns. View communication toolkits from Kenya, Swaziland, and Uganda, or download resources that include a global toolkit and tools developed for programmes in priority countries.

Resources

 
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Guide on High Impact Practices to Create Demand for Voluntary Medical Male Circumcision Services

Voluntary medical male circumcision (VMMC) programmes have gained valuable experience in generating demand for VMMC and matching supply with demand. This reference guide synthesizes high-impact practices, resources and tools, and lessons learned for VMMC practitioners at all levels.

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New Tools for VMMC Demand Creation

AIDSFree staff members introduced a curriculum for training community mobilisers in creating demand for voluntary medical male circumcision (VMMC) and a tool for assessing the quality of demand creation in VMMC programmes during this 7 February 2019 webinar.

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Training for Community Mobilization for VMMC

Designed to be used with a facilitator's guide to train community mobilisers in demand creation for voluntary medical male circumcision, this slide deck is available in PowerPoint or as a PDF.

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VMMC Demand Creation Assessment Tool

Based on experience in several priority countries and pilot-tested in Malawi and South Africa, this tool is designed to help users assess the quality of demand creation efforts in voluntary medical male circumcision (VMMC) programmes and identify areas for improvement.

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Creating Demand for Voluntary Medical Male Circumcision: A Training for Community Mobilizers

Trainers can use this facilitators’ guide to plan and conduct a three-day training workshop for community mobilisers on creating demand for voluntary medical male circumcision.

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Family Benefits Templates
Family Benefits Templates

Targeted to older and married men, these templates for communication materials frame voluntary medical male circumcision as a health benefit for the entire family

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Communication Materials Adaptation Guide
Communication Materials Adaptation Guide

This guide outlines a 10-step, participatory process for adapting materials on voluntary medical male circumcision to make them appealing and relevant to new audiences.

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UNAIDS Guidance Note on Developing a Communication Strategy for Male Circumcision
UNAIDS Guidance Note on Developing a Communication Strategy for Male Circumcision

Designed to provide strategic guidance on developing communication strategies on voluntary medical male circumcision for HIV prevention, this document outlines practical steps for developing a communication programme.

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Male Circumcision & HIV Prevention in Eastern & Southern Africa: Communications Guidance
Male Circumcision & HIV Prevention in Eastern & Southern Africa: Communications Guidance

This document provides a communication framework to support voluntary medical male circumcision programmes and offers guidance for advocacy.

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VMMC Demand Creation Toolkit
Voluntary Medical Male Circumcision Demand Creation Toolkit

This toolkit provides implementing partners and organisations with the guidance and tools needed to conduct communication and outreach activities that drive demand for voluntary medical male circumcision.

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Eswatini

Audience Profile
Audience Profile: Ndoda - Swaziland

A draft profile of a typical member of the target audience of men ages 20 to 29 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.

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Audience Profile: Themba - Swaziland

A draft profile of a typical member of the target audience of men ages 15 to 19 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.

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Kenya

Marketing Research Questionnaire - Kenya
Marketing Research Questionnaire - Kenya

This questionnaire was used to pretest a logo and a tagline for the voluntary medical male circumcision programme in Kenya.

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Media Brief for VMMC Campaign - Kenya
Media Brief for VMMC Campaign - Kenya

PSI Kenya's media brief summarises the information used to develop a radio campaign to promote voluntary medical male circumcision for HIV prevention.

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Malawi

Planner: Minimum Packages for VMMC Demand Creation
Planner: Minimum Packages for VMMC Demand Creation

Based on different modes of delivering voluntary medical male circumcision services, this document presents strategies to create demand for the services.

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Brief Report on Messages and Campaign Designs for Mulanje MC Campaign
Brief Report on Messages and Campaign Designs for Mulanje MC Campaign

In a series of charts, this report outlines the message design matrix for the Mulanje voluntary medical male circumcision (VMMC) campaign in Malawi.

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Uganda

Implementation Plan for the Stylish Man Campaign
Implementation Plan for the Stylish Man Campaign

Created for the Stylish Man Campaign in Rakai, Uganda, this implementation plan provides a schedule of the activities and assigns responsibility for implementing each activity.

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Community games and competitions guide
A Guide for Community Games & Competitions under the Stylish Man Campaign

Created for the Stylish Man Campaign in Rakai, Uganda, this document is a guide to planning and organising community competitions. 

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Safe Male Circumcision Discussion Set: Facilitators Guide
Safe Male Circumcision Discussion Set: Facilitators Guide

Created for a safe male circumcision campaign in Uganda, this guide helps facilitators prepare village health teams to use the Safe Male Circumcision Discussion Set.

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Stylish Man Campaign: Audience Analysis Worksheet for Planning Commmunication with Men Who Do Not Know Their HIV Status
Stylish Man Campaign: Audience Analysis Worksheet for Planning Communication with Men Who Don't Know Their HIV Status

Designed for Uganda's Stylish Man Campaign for planning communication with men who do not know their HIV status, this worksheet helps communicators conduct an effective audience analysis.

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Stylish Man Campaign: Audience Analysis Worksheet for Planning Communication with HIV-Positive Men
Stylish Man Campaign: Audience Analysis Worksheet for Planning Communication with HIV-Positive Men

Designed for planning communication with HIV-positive men through Uganda's Stylish Man Campaign, this worksheet helps communicators conduct an effective audience analysis.

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Zambia

Zambia - SMS Messaging Schedule for Post-VMMC
SMS Messaging Schedule for Post-VMMC

A schedule shows the timing and content of 15 reminder text messages sent to male circumcision clients in Zambia during the weeks after the procedure.

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Guidelines Radio Call-In Show Zambia
Guidelines for Male Circumcision Radio Phone-in Show in Zambia

Created for the programme in Zambia, this document provides guidance on preparing for and executing a successful phone-in radio show to increase demand for voluntary medical male circumcision.

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Male Circumcision Radio Call-in Show Guide
Male Circumcision Radio Call-in Show Guide

A five-page document from Zambia's Ministry of Health provides guidance on executing a successful call-in radio show to increase rates of male circumcision.

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