Demand creation tools
Offering a dozen tips, this tool provides guidance on writing a letter to the editor of a newspaper to correct misinformation, endorse an argument, or provide a different perspective on an issue related to HIV prevention.
AVAC offers guidance on writing a clear, concise, and persuasive op-ed for a newspaper or other media outlet to influence change on an issue related to HIV prevention.
Targeted to older and married men, these templates for communication materials frame voluntary medical male circumcision as a health benefit for the entire family
This guide outlines a 10-step, participatory process for adapting materials on voluntary medical male circumcision to make them appealing and relevant to new audiences.
Designed to provide strategic guidance on developing communication strategies on voluntary medical male circumcision for HIV prevention, this document outlines practical steps for developing a communication programme.
This document provides a communication framework to support voluntary medical male circumcision programmes and offers guidance for advocacy.
This toolkit provides implementing partners and organisations with the guidance and tools needed to conduct communication and outreach activities that drive demand for voluntary medical male circumcision.
This questionnaire was used to pretest a logo and a tagline for the voluntary medical male circumcision programme in Kenya.
PSI Kenya's media brief summarises the information used to develop a radio campaign to promote voluntary medical male circumcision for HIV prevention.
Based on different modes of delivering voluntary medical male circumcision services, this document presents strategies to create demand for the services.
In a series of charts, this report outlines the message design matrix for the Mulanje voluntary medical male circumcision (VMMC) campaign in Malawi.
A draft profile of a typical member of the target audience of men ages 20 to 29 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.
A draft profile of a typical member of the target audience of men ages 15 to 19 was used to develop materials for a campaign to create demand for voluntary medical male circumcision in Swaziland.
Created for the Stylish Man Campaign in Rakai, Uganda, this implementation plan provides a schedule of the activities and assigns responsibility for implementing each activity.
Created for the Stylish Man Campaign in Rakai, Uganda, this document is a guide to planning and organising community competitions.
Created for a safe male circumcision campaign in Uganda, this guide helps facilitators prepare village health teams to use the Safe Male Circumcision Discussion Set.
Designed for Uganda's Stylish Man Campaign for planning communication with men who do not know their HIV status, this worksheet helps communicators conduct an effective audience analysis.
Designed for planning communication with HIV-positive men through Uganda's Stylish Man Campaign, this worksheet helps communicators conduct an effective audience analysis.
A schedule shows the timing and content of 15 reminder text messages sent to male circumcision clients in Zambia during the weeks after the procedure.
Created for the programme in Zambia, this document provides guidance on preparing for and executing a successful phone-in radio show to increase demand for voluntary medical male circumcision.
A five-page document from Zambia's Ministry of Health provides guidance on executing a successful call-in radio show to increase rates of male circumcision.