Engaging Local Media in VMMC Scale-Up: A Case Study from Kenya

Engaging Local Media in VMMC Scale-Up

In Kenya, ongoing, well-informed media coverage of voluntary medical male circumcision (VMMC) has helped create a supportive environment for scale-up. A case study documents how partners in Kenya coordinated their efforts to achieve this result, highlighting the lessons learned from 2008 to 2012, to assist other countries with effectively engaging the media in their VMMC scale-up efforts.

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Type: Document
Year of publication: 2013
Resource type: Case Study
Country: Kenya
Organization: USAID, MCHIP, FHI 360, PSI/Kenya, Internews
Languages: English