In Kenya, ongoing, well-informed media coverage of voluntary medical male circumcision (VMMC) has helped create a supportive environment for scale-up. A case study documents how partners in Kenya coordinated their efforts to achieve this result, highlighting the lessons learned from 2008 to 2012, to assist other countries with effectively engaging the media in their VMMC scale-up efforts.
Engaging Local Media in VMMC Scale-Up: A Case Study from Kenya
Download (1.08 MB)
Year of publication: 2013
Resource topic: Communication/Demand Creation, Case studies/lessons learned*, Media engagement
Resource type: Case Study
Organization: USAID, MCHIP, FHI 360, PSI/Kenya, Internews