Traditional, political, and religious leaders, their communities, soccer teams’ representatives, and schools were engaged in sponsoring a soccer gala that also included caravans and tents to provide voluntary medical male circumcision (VMMC) and HIV testing services. Four women’s soccer teams participated, and cervical cancer screening was offered for women. This case study is one of 11 on enhancing uptake of VMMC that were selected for inclusion in an annex of the World Health Organization’s 2020 VMMC guidelines.
Implementing Soccer Galas as a Demand Creation Strategy to Meet Age Pivot for the VMMC Programme in Masvingo Province, Zimbabwe
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Year of publication: 2020
Resource topic: Communication/Demand Creation, Case studies/lessons learned*, Social mobilisation
Resource type: Case Study
Organization: I-TECH, ZAZIC