“Salon,” a medical male circumcision (MMC) campaign developed as part of the Brothers for Life programme in South Africa, featured women in a hair salon discussing the benefits of the procedure. Running from February 2015 to July 2016, the campaign used television, radio, billboards, and posters to promote discussions between men and women about MMC, as well as the use of condoms by men after circumcision. The results of an evaluation of the impact of the campaign and its recommendations are described in this report.
Post-Broadcast Evaluation of the Brothers for Life Medical Male Circumcision “Salon” Campaign
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Year of publication: 2016
Resource topic: Communication/Demand Creation, Research, monitoring and evaluation, M&E (reports, articles on results of evaluations)
Resource type: Report
Country: South Africa
Organization: Centre for AIDS Development, Research and Evaluation