Using Advertisements to Create Demand for Voluntary Medical Male Circumcision in South Africa


A randomised controlled field experiment compared how distributing postcards with different messages promoting voluntary medical male circumcision — including one message offering compensation for attending a VMMC counselling session — affected uptake among men in Soweto, South Africa. The study’s design, results, and policy implications are presented in this report.

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Type: Document
Year of publication: 2016
Resource type: Report
Country: South Africa
Organization: 3ie, CHAPS, University of Houston, Reed College
Languages: English