A randomised controlled field experiment compared how distributing postcards with different messages promoting voluntary medical male circumcision — including one message offering compensation for attending a VMMC counselling session — affected uptake among men in Soweto, South Africa. The study’s design, results, and policy implications are presented in this report.
Using Advertisements to Create Demand for Voluntary Medical Male Circumcision in South Africa
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Year of publication: 2016
Resource topic: Communication/Demand Creation, Research, monitoring and evaluation
Resource type: Report
Country: South Africa
Organization: 3ie, CHAPS, University of Houston, Reed College