What's Next? Applying Human Centered Design Approaches to Increase VMMC Demand


A recording and slide presentations are available from the second webinar in a series, "Strength in Numbers," on creating demand for voluntary medical male circumcision services (VMMC). This second webinar was hosted by PSI with Jhpiego, the Centers for Disease Control and Prevention (CDC), the Bill & Melinda Gates Foundation (BMGF), and the U.S. Agency for International Development (USAID) on 12 July 2017. The webinar focused on an innovative approach to VMMC demand creation that leverages commercial market techniques and new disciplines such as human centered design, behavioural economics, journey mapping, and behavioural segmentation. Presenters shared approaches that have shown promising initial results, including documented increases in VMMC uptake.

A recording of this webinar is available here.

Type: Document
Year of publication: 2017
Resource type: Webinar
Country: Zambia, Zimbabwe