The second of the four Action Catalyst Tools (ACT) for Voluntary Medical Male Circumcision (VMMC), this tool is designed to help VMMC Implementers develop profiles, or “personas,” of potential VMMC clients that can be used to generate more targeted and effective interventions. Personas that are reliable, realistic representations of key audience segments can help focus decisions about service delivery and communication, ensuring that the culture, needs, fears, and aspirations of the target population are considered throughout the intervention design process. The instructions describe how to use the tool to engage a small team in a conversation and to create separate files for each persona.
Persona Tool – ACT for VMMC
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Year of publication: 2017
Resource type: Tool or toolkit
Organization: Upstream, Final Mile, Ipsos Healthcare